How OverHerd 4X’d Performance by Switching to Koah’s Native Ads

See how this anonymous social platform drove deeper engagement and earned more revenue by swapping out its crypto-native ad units for Koah’s contextual ad technology.

TL;DR

• OverHerd started as a social media platform that compensates users with crypto tokens for their engagement

• The platform supported this model with monetization—but its existing crypto-native ad units didn’t match its UX and couldn’t be tailored to appeal to a broader audience

• OverHerd deployed Koah’s user-friendly, context-native ads, creating a powerful growth flywheel that drove the conversions needed to reward its growing user base

About OverHerd

OverHerd is an anonymous social platform where content quality—not follower count—determines visibility. Users earn real money for popular posts while engaging in location-based communities and interest groups. With all content stored 100% on-chain, OverHerd offers true censorship resistance while maintaining a simple, familiar social experience that bridges Web2 and Web3.

Challenge

Finding a Monetization Strategy That Preserves the User Experience

OverHerd’s attention-to-earn approach radically redefined the typical social media model, enabling the platform to accumulate 500K+ users almost overnight. This model is so innovative because it doesn’t require users to build large followings or court brand sponsorships; instead, they’re rewarded in crypto tokens any time their posts generate traction.

To work, OverHerd naturally requires a robust revenue stream. That’s why the company’s co-founder, who goes by the crypto pseudonym Sherpa, has always made monetization a top priority.

Sherpa initially met OverHerd’s monetization needs with crypto-native ad units that introduced users to Web3 products and ecosystems within the platform environment.

These ad units did bring in some revenue, but they loaded slowly, looked bulky in the feed, and failed to click with the app’s many non-crypto users. And, with such limited inventory, the providers couldn’t keep ads aligned with one of OverHerd’s core principles: giving each user an experience tailored to them.

“Sending every user the same impersonal ads just creates fatigue. People come to our platform to connect and find community, and the wrong ad can easily undermine that.”

Sherpa knew that if he wanted to monetize the platform without threatening retention, he needed to overhaul his entire strategy.

Skeptical of traditional ad providers with stale UIs, he assumed his best option was an in-house build. Then he discovered Koah’s contextual ad technology, and the rest is history.

“Monetization is the oxygen OverHerd runs on. The more money our app makes, the more our users make. Koah’s innovative ad formats were just what we needed to make this model work.”

Solution

Cutting-Edge, Contextual Ads, Tailored to Every Community

Koah gave OverHerd the next-gen monetization infrastructure it needed to align its revenue goals with its user experience.

Implementation began with a pilot. The Koah team helped Sherpa integrate their ads into OverHerd’s web app. After a quick SDK integration, Sherpa began sending high volumes of native, contextual ads to the most relevant geographies, including Asia and Latin America.

These ads immediately started generating more revenue than his previous ad partners. So, Sherpa formalized the rollout and integrated Koah with OverHerd’s very popular mobile app, too.

Soon, the vast majority of OverHerd posts were accompanied by one of Koah’s inline or action card ads. And, unlike their predecessors, these lightweight, fast-loading ads blend right into the feed, with Koah’s AI models generating relevant ad copy to match the context of each post.

But Sherpa’s favorite thing about Koah’s ads is how targeted they are to the users themselves. Because Koah can securely pass contextually aware community information to the ad layer, the advertisers that fill every slot are perfectly curated for the audience they’re reaching. A post in a sports community, for instance, might be matched with an ad for sports apparel, while a post in a crypto community will be matched with an ad for crypto service providers.

“Koah isn’t the spray-and-pray, best-guess solution other ad networks rely on. It serves users exactly what they want to see.”

This highly precise targeting has created more engaged users who stick around, evidenced by the rising CTR, CVR, and eCPM in Koah’s Publisher Dashboard.

With Koah, Sherpa built a scalable foundation to support OverHerd’s attention-to-earn model. The more contextually relevant a post is, the higher the CTR. And, the higher the CTR, the higher the eCPM. This revenue influx, in turn, means higher payouts for creators, who then reward OverHerd by coming back with more quality content. It’s a sustainable growth flywheel.

“Koah completely eliminates the whole monetization pain point. Partnering with them brought me so much peace of mind.”

Results

Stickier Customers, More Ad Revenue, and a Self-Sustaining Monetization Program

With Koah, OverHerd effortlessly shipped sleek, personalized, and consistently high-converting ads that preserved its user experience and put money in its creators’ pockets.

The impact:

• 4X higher CTR than previous ad providers

• Progressive ramp to optimal fill rate

“The best thing you can do for your company is sign the Koah contract. They’ve made us so much money that I’ve recommended them to every publisher I know.”