How Answers.ai Reached Gen Z Students and Drove Rapid Growth with Koah
Answers.ai is an AI-powered educational platform that provides instant homework assistance and personalizes learning for students.
“ We were looking for ways to reach students who already use AI tools for learning, and Koah delivered. Their ad network helped us find the right users at a better cost than what we were seeing on social media. The results have been great! ”
Shubhan Dua
4x
Higher CTR vs. Display Ads
3%
Average CTR
Challenges
Facing rising costs and declining returns on traditional ad platforms like TikTok, Answers.ai needed a fresh approach. With over half of Gen Z and Millennials now preferring AI-powered solutions to traditional search, the company strategically pivoted toward AI and LLM-based platforms where students naturally gathered.
The Koah Solution
Koah's GenAI ad network features ContextMatch — a tool that helps advertisers reach users based on real-time conversational context. For Answers.ai, this meant connecting with students precisely when they were actively seeking AI-powered homework help. Through native ad placement in these high-intent interactions, Answers.ai were able to engage with a Gen Z audience already comfortable with AI tools, resulting in stronger engagement and more efficient growth.
Results
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Increased User Acquisition: Answers.ai saw a notable uptick in traffic, driven by Koah’s ability to specifically target students who rely on AI
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Improved Marketing Efficiency: By leveraging Koah’s high-intent ad placements, Answers.ai reduced customer acquisition costs and maximized return on ad spend—outperforming traditional social media channels.
