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All changelog

Web SDK Age Signals

You can now pass self-reported age through the Web SDK to improve age-aware ad matching with a signal that stays validated and up to date.

  • Flexible age inputs - Send a precise age, a standard range, or your own minimum and maximum values

  • Built-in validation - Catch invalid ages and ranges before they are saved

  • Persistent attributes - Age signals carry across sessions and visitor-cookie changes without repeated setup

  • Simple clearing - Mark the value as unknown whenever a person removes or withholds their age