Performance Optimization Initiative

We shipped several backend performance improvements that make the dashboard faster and ad delivery more responsive.

• Faster dashboard loading - Graphs, reports, and data exports now load noticeably quicker

• Optimized for scale - Database queries tuned for datasets with 1M+ rows

• Smarter caching - Repeat queries and page loads are significantly faster

• Faster ad matching - Switched to a faster inference provider for quicker ad selection during peak traffic