All changelog
Messaging App Ads Pilot

You can now monetize AI assistants in messaging apps with a pilot ad format native to the thread.
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Link-preview ads - Ads render as rich image and video link previews inside the conversation, starting with iMessage
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Developer controls - Set the dimensions and placement so ads fit your product
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Contextual matching - Ads match the conversation at the moment of inference, without cookies or third-party profiles
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Curated advertisers - Only a curated set of high-quality advertisers appear in the thread
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Limited pilot - Open to a small set of partners for now while we refine the format together
Read the launch post.