$20.5M Series A led by Theory Ventures. Read more →

All changelog

Messaging App Ads Pilot

An iMessage thread where an AI agent answers a trip-planning question and a clearly labeled Expedia ad card appears inline

You can now monetize AI assistants in messaging apps with a pilot ad format native to the thread.

  • Link-preview ads - Ads render as rich image and video link previews inside the conversation, starting with iMessage

  • Developer controls - Set the dimensions and placement so ads fit your product

  • Contextual matching - Ads match the conversation at the moment of inference, without cookies or third-party profiles

  • Curated advertisers - Only a curated set of high-quality advertisers appear in the thread

  • Limited pilot - Open to a small set of partners for now while we refine the format together

Read the launch post.