Daily Budget Pacing for CPM Campaigns

You can spread a CPM ad group's daily budget evenly across the day with daily budget pacing, now on for every advertiser.

• Even delivery - Spend follows a steady target through the day instead of running out early

• Relevance first - When spend gets ahead of pace, only the most relevant placements serve until it catches up

• No setup - Applies automatically to daily-budget ad groups in CPM campaigns

• Hard cap stays - Your daily budget is still a firm limit