Guides
Optimizations
Creating Performant GenAI Ads
Launch and optimize GenAI ad campaigns with Koah — from setup to tracking and full-funnel performance.
Oct 29, 2025
After reading, you'll be able to:
Launch your first GenAI ads in minutes
Understand how GenAI advertising works across the full funnel
Measure performance and optimize for CTR, traffic, and conversions
Want to skip straight to setup? Check out our Quick Start Guide. Prefer a visual? Watch the demo walkthrough.
Step 1: Create Your Campaign
Use the Koah Naming Convention for clear attribution
Consistent naming makes it easy to track performance in Koah Ads Manager and verify alongside UTM tracking parameters.
Component | Naming | Example |
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Campaign |
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Ad Group |
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Use the Koah Conversion Pixel to Maximize Funnel Visibility
Monitoring down-funnel engagement is important to understand what works and what doesn't.
Learn more about Koah Conversion Tracking pixel
Step 2: Define Your Ad Groups
Each Ad Group should represent a distinct stage of the funnel
The best GenAI ads include a mix of Ad Groups organized around the following:
Brand campaigns – reinforce name recognition
Top Funnel – discovery and education
Mid Funnel – comparison and solution-seeking
Bottom Funnel – decision and conversion intent
Align Ad Groups with ContextMatch Themes = Full Funnel Coverage
ContextMatch tells GenAI where to show your ads based on user queries and intent
Each Ad Group should have its own specific ContextMatch themes with no overlap
Start with broad ContextMatch to learn what resonates and narrow over time based on performance
Best Practices for ContextMatch
Start with 20–50 ContextMatch themes per Ad Group
Use Google Ads Transparency to see top-performing keywords and use those as ContextMatch themes. This helps you get started right away and can serve as a baseline compared to Google
Here's an example of how ABC Company, a skincare brand specializing in eczema, could structure Ad Groups and accompanying ContextMatch themes.
Funnel Stage | Example Ad Group | Sample ContextMatch Themes |
|---|---|---|
Brand | ABC Company Skincare Brand Awareness | ABC Company eczema care, ABC Company relief cream, ABC Company for sensitive skin |
Top Funnel | Understanding Skin Sensations | itchy skin relief, dry skin causes, what helps irritation, stinging after shower |
Mid Funnel | Product Comparisons | best eczema creams, top treatments for dry skin, dermatologist recommended lotion |
Bottom Funnel | Buy & Convert | buy eczema cream online, eczema relief free trial, sensitive skin bundle discount |
Start with smaller budgets and scale GenAI ad spend overtime
Start with a $50/day across 2-3 Ad Groups to understand volume; scale up over time
Trial Ad Groups for at least two weeks to collect data across time windows and user types
Step 3: Configure Your Ad Details
Use UTMs for Attribution
Add UTMs to destination URLs to connect ad data with analytics tools.
Example UTM
Optimize for mobile, if possible
Remember that AI is often verbose, so having a lite landing page for mobile users will delight them and drive conversions
Save richer post-click experiences for desktop campaigns
Utilize 1:1 Ad Creative
Unlike other paid media channels, Koah dynamically generates ad creative to deliver personalized, contextually relevant ads.
Product Name (fixed) is combined with Product Description (variable) to create personalized, 1:1 engagement.
A clear product description is important so that Koah can generate effective ad copy.
Utilize as few articles ("a", "an", "the") as possible to maximize keyword enrichment
Example:
Product Name
Barrier Restore — Daily Relief for Sensitive, Eczema-Prone Skin
Product Description:
Soothe and protect eczema-prone skin with ABC Company Skincare. Our dermatologist-developed, fragrance-free formulas calm irritation, relieve itching, and restore your skin barrier fast. Safe for sensitive skin and gentle enough for daily use. Discover real comfort and lasting relief with clean, effective skincare that helps you feel confident in your skin again.
Step 4: Publish & Monitor
Koah's Ad Manager Dashboard provides real-time insight into GenAI ad performance - impressions, clicks, CTR, conversions, and more.
Use the Optimization Matrix below to easily diagnose results and take action:
High Impressions | Low Impressions | |
|---|---|---|
High Clicks | ✅ Healthy engagement. Your ads are reaching users and driving action. Maintain structure, consider increasing budget or adding new Ad Groups to scale. | ⚙️ Strong interest but limited reach. Expand ContextMatch with more relevant themes or loosen targeting filters to capture similar queries. |
Low Clicks | ⚠️ Broad reach, weak engagement. Narrow ContextMatch to focus on your top-performing terms and tighten creative relevance. | 🧩 Low volume overall. Check budget, targeting, or creative setup. Verify campaign is active and pixel is firing correctly. |
Final Takeaway
A well-structured GenAI ad campaign uses:
Funnel-based Ad Groups
ContextMatch themes for full-funnel coverage
UTMs + Koah conversion pixel tracking for attribution
Ongoing optimization guided by performance metrics
Need More Help?
Check out our Advertiser FAQs for answers to common questions about pricing, formats, targeting, and policies.
Still have questions? Reach out to us at help@koahlabs.com. We're happy to support.